Projects

Associates have successfully helped businesses solve a wide range of challenges, including marketing strategies, evaluation of services development and validation of new services and products, attracting investment, making investment decisions, creating capability, business change, entering new geographical markets, expanding from B2C to B2B and from B2B to B2C, launching, positioning and communicating new services and products, measuring impact of products and achieving strategic goals.

Current Projects

DEVELOPING A SLEEP AID FOR PEOPLE WITH PARKINSON’S

DEVELOPING A SLEEP AID FOR PEOPLE WITH PARKINSON’S

Upcoming project

This project involves working with Cambridge Sleep Sciences, a leading sleep tech innovator, to determine how their SleepEngineTM technology can assist people living with Parkinson’s to improve their sleep. The project requires development of a recruitment process, an internal trial to evaluate the impact on sleep and a usability study to understand the human factors that will influence the design of a user interface for people with Parkinson’s. As a result of the project, the client expects to release a Parkinson-specific version of their existing technology which meets the needs of users and delivers quality of life benefits to them.

A RESEARCH AND MARKETING PROJECT FOR A KIDS' PODCAST CREATION APP

A RESEARCH AND MARKETING PROJECT FOR A KIDS' PODCAST CREATION APP

Telmi is a podcast creation app for kids that makes podcasting fun, safe and educational to develop their interests, confidence and communication skills. This project aims to strengthen the business model and projection of telmi by conducting primary and secondary research to validate assumptions on key metrics such as churn rate, conversion rate, activation rate, referral rate, marketing ROI and budget. The research findings will be used to develop a comprehensive business model. Additionally, a go-to-market strategy will be developed to launch the product effectively. The project will also include supporting telmi with the developing a referral program to test and gain insights, identifying potential advertising opportunities on podcasts, Facebook groups, and social media, and determining how to use the marketing budget effectively.

DEVELOPING A VIRAL TRANSMISSION RISK FOR INDOOR SPACES (VTR)

DEVELOPING A VIRAL TRANSMISSION RISK FOR INDOOR SPACES (VTR)

Upcoming project

This project involves working with RGS Care, a company that uses Internet of Things (IoT) multi-sensor devices to understand how healthy spaces are and help carers understand the reasons for changes in behaviour and declines in health of care recipients. The project needs to consider all the factors that make up viral transmission risk in indoor spaces to create a formula that provides a Viral Transmission Risk (VTR)  for a space 1-10. This will provide the client with an added value product in a VTR score that will enhance the attractivity of the overall product offering.

SMART PREGNANCY PILLOW

SMART PREGNANCY PILLOW

Upcoming project

Over 5 million women enjoy sleeping on their stomach throughout pregnancy and can enjoy doing so with the multi-award-winning pregnancy pillow by Natal Comfort.  With the basic aid to sleep comfortably on your stomach being met, Natal Comfort is ready to turn up the volume and turn their basic pregnancy pillow into the first AI powered pregnancy pillow that will not only augment women’s pregnancy journeys, but also relief everyday patient pressures currently faced by the NHS.  This project will involve obtaining a deeper knowledge into the technological capabilities available to turn this vision into a reality, with the aim to submit this to Innovate UK as part of a grant application to fund the prototyping of our AI powered pregnancy pillow.

Past Projects

DIGITAL MARKETING STRATEGY FOR TRAVEL RETAIL

DIGITAL MARKETING STRATEGY FOR TRAVEL RETAIL

Case study coming soon

This project involves working with Bitmore a company that conceptualises, design and manufacture quality products for travel retail market. As a result of the covid pandemic impact on the travel industry, the client is devising a Business to Customer (B2C) digital e-commerce strategy to sell their products online. The client is seeking to obtain powerful insights about their customers and users of their products, how to create meaningful interactions, feedback and involvement with their community of customers that they want to grow and interact with.

EXPLORING NEW MARKET ROUTES FOR SMART BUILDING TECHNOLOGY

EXPLORING NEW MARKET ROUTES FOR SMART BUILDING TECHNOLOGY

Case study coming soon

The project involves working with RCDC and aims to explore how to grow the market for a new disruptive technology focused on intelligent and sustainable natural ventilation for smart buildings. Today, an unprecedented confluence of market trends and technological capabilities has created a unique opportunity for smart building technology to enable the development of smart cities. In this scenario, smart cities represent a key area of development within the construction and built environment sectors. Understanding how potential markets and customers might respond and interact with new smart building technologies as they develop, can provide companies with a strategic competitive advantage.

ESTABLISHING THE EFFECTIVENESS OF A NEW PRODUCT TO REDUCE STRESS AND INCREASE WELLBEING

ESTABLISHING THE EFFECTIVENESS OF A NEW PRODUCT TO REDUCE STRESS AND INCREASE WELLBEING

Case study coming soon

This project involves working with an SME who have developed Luma, an innovative new product for reducing stress and increasing wellbeing. The company will use the commercial sales of the new product to support children’s wellbeing and mental health in schools and colleges. The aim of the project is to establish the effectiveness of the product in reducing stress in a number of environments.

IDENTIFYING MARKET POTENTIAL FOR VR PRODUCT

IDENTIFYING MARKET POTENTIAL FOR VR PRODUCT

Case study coming soon

This project involves working with Anomie, a start-up that aims to bring mental health care and well-being into the future with immersive technologies like virtual reality. The company was set up and has created a solution during the pandemic for therapy and coaching using immersive technology. The client is now seeking investment to develop this product. This project requires research to determine market sizes and customer segments to gain validity and confidence to raise investment and map business priorities.

MARKETING STRATEGIES FOR EVENT TECHNOLOGY SOLUTION POST COVID-19

MARKETING STRATEGIES FOR EVENT TECHNOLOGY SOLUTION POST COVID-19

This project involves working with a start-up which provides technological services to event organisers in both the real world and virtual contexts. As COVID-19 restrictions continue to force business gatherings online and changes to future ways of working become more likely, the client needs to explore opportunities for growth.

OPERATIONAL PERFORMANCE IN RETAIL FINANCIAL SERVICES

OPERATIONAL PERFORMANCE IN RETAIL FINANCIAL SERVICES

This project involves working with an SME, a data transformation company whose mission is to provide people with the opportunity to excel through data solutions and services. The client has an existing software platform that supports the management and reporting of operational tasks. The aim of this project is to identify how large-scale operational effectiveness can be improved following the effect of the pandemic in retail financial services.

EMPOWERING THE PATIENT-DOCTOR RELATIONSHIP USING DIGITAL TECHNOLOGY

EMPOWERING THE PATIENT-DOCTOR RELATIONSHIP USING DIGITAL TECHNOLOGY

This project involves working with an SME that helps people to help themselves through simple apps that can be customised to suit their needs. This project seeks to understand the perspectives of both patients and healthcare providers regarding the use of a new digital tool that aims to support self-management and timely intervention.

PROFIT WITH PURPOSE

PROFIT WITH PURPOSE

Case study coming soon

This project involves working with a ‘sole trader with a social mission’ to help university researchers and academics find fulfilling careers outside of academia. The aim of this project is to assess the potential UK market for products and services that assist people to switch into more purposeful employment or self-employment. The goal is to identify the market, the drivers and barriers to change, and the commercial products and services that could help people combine purpose and profit in a sustainable way.

THE FEASIBILITY OF PIVOTING

THE FEASIBILITY OF PIVOTING

The project has generated a wealth of insight to RecyGen to inform its expansion and investment decisions as well as providing a framework for future similar research it may wish to conduct. The information has provided a clear pathway for the future development of the recycling plant, should they choose to do so, and enabled RecyGen to make informed decisions about how and where to allocate its resources.
This project was delivered by Code-Switch Associate Research Consultants, a team of PhD and postdoctoral researchers with backgrounds in Politics; Banking and Finance; and Arts and Humanities, Heritage and Museums Studies from Queen’s University Belfast, Bangor and Ulster universities.

SWIFT

SWIFT

SWIFT

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This project explored the needs of secondary schools in relation to the development of foreign language conversation skills. The main objective was to support the client to establish itself as a B2B.

PROJECT CRUNCH

PROJECT CRUNCH

PROJECT CRUNCH

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This project was using quantitative and qualitative research methods to analyse current market understanding of the impact of building performance on human productivity. The findings are supporting the client to launch, position, and market a new product.

TABIA EUROPE

TABIA EUROPE

TABIA EUROPE

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This project delivered initial market research to assess the viability of a business’ growth into two new geographical markets. The research has generated the evidence base to inform the client’s investment decisions.

A PRODUCT IMPACT FRAMEWORK

A PRODUCT IMPACT FRAMEWORK

A PRODUCT IMPACT FRAMEWORK

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This project supported the client to develop a product impact framework. It is enabling the client to assess positive and negative impacts of the products it sells, make this information available to its customers and facilitate informed consumer choices.

CYBERCRIME PROBABILITY

CYBERCRIME PROBABILITY

CYBERCRIME PROBABILITY

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This project developed a prototype Cyber Risk Assessment model to support the client to achieve its strategic goal of expanding into the B2C market.

FITNESS WEARABLES AND THEIR IMPACT ON VIRTUAL TRAINING

FITNESS WEARABLES AND THEIR IMPACT ON VIRTUAL TRAINING

BASE PT

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This project investigated the impact of fitness wearables, such as watches and chest bands, on training performance and fitness in individuals and teams.

UNDERSTANDING NEET USERS TO PROVIDE BETTER SERVICES

UNDERSTANDING NEET USERS TO PROVIDE BETTER SERVICES

CAREER CONNECT

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This project increased Career Connect’s understanding of the long-term NEET user group, its characteristics and the effectiveness of its interventions to facilitate key strategic decisions about the future development of Career Connect’s services.

THE ENVIROLUTION REVOLUTION

THE ENVIROLUTION REVOLUTION

ENVIROLUTION

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The project outputs enabled Envirolution to raise its profile and increase impact by demonstrating its environmental change-making capacity to key institutions in Manchester, project partners and festival participants.

UNDERSTANDING IMPACT

UNDERSTANDING IMPACT

IN PLACE OF WAR

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The project outputs delivered new capability to IPoW, facilitating the ongoing tracking and analysis of its impact and the achievement of its long-term goals to facilitate strategic decision-making and provide IPoW the assets to evidence impact, a key factor in securing funding and support.

EMPOWERING WOMEN IN FINANCE

EMPOWERING WOMEN IN FINANCE

TRACY SIMPSON FINANCIAL CONSULTANCY

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The project outputs increased the client’s knowledge and capability to meet women’s financial services needs and, in this way, achieve a key strategic business objective.

THE ARTIST AS CHANGE MAKER; BRINGING HISTORY TO LIFE USING COLLECTIONS OR ARCHIVES

THE ARTIST AS CHANGE MAKER; BRINGING HISTORY TO LIFE USING COLLECTIONS OR ARCHIVES

Manchester Histories

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The project outputs increased knowledge and capability within Manchester Histories and facilitates ongoing learning amongst its collaborators to maximise the success, value and impact of future projects involving co-creation and historic collections.

INCLUSION, DIVERSITY & SOCIAL CHANGE IN THE MODERN WORKPLACE

INCLUSION, DIVERSITY & SOCIAL CHANGE IN THE MODERN WORKPLACE

DIRECT-PATH CONSULTING

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The project outputs gave Direct Path all the information required to develop high-quality, best practice and impactful online training targeted at a specific client group to improve and expand its current training offer.

Trusted by

University Manchester
Bristol University
university exeter

Doctoral Training Partnerships

Northern Bridge

Business we have delivered projects for, include

Businesses and organisations

lcmb
Direct Path
Veo proper
Base-PT-logo-150x150
tabia pure nature
TracySimpson
Career Connect5
fluent

Networks

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