Base PT
The Challenge
Base PT is a high-tech online personal training company that makes personal training accessible for as many people as possible by advancing the ‘Home-Workout’. Base PT wants people to feel happy and in control of their routine without having to find hours and hours every week to get to the gym. It combines technology with professional personal training to create a bespoke virtual personal training experience.
As part of the University of Manchester’s Collaborations Labs programme, our Associate Research Consultants were tasked with investigating the impact of fitness wearables, such as watches and chest bands, on training performance and fitness in individuals and teams.
Objectives
1. Conduct comprehensive investigations into the fitness wearable market amongst fitness enthusiasts.
2. Gather and analyse data to understand the impact of fitness wearables on fitness and performance.
3. Produce recommendations as to how BasePT could use data from fitness wearables to improve its service.
4. Produce a report about fitness wearables and their impact on individual and team performance to help BasePT secure future investment.
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In partnership with
Approach
1. Review the existing academic and fitness industry literature to gather qualitative and quantitative data on the impact of fitness wearables on fitness and performance.
2. Design and deliver a survey to gather primary data on the impact of fitness wearables on the fitness and performance of the respondents.
3. Interview individuals with experience or interest in attempting to maximise their own performance through the use of fitness wearables.
4. Collate, analyse and interpret all the data to inform robust, evidence-based recommendations.
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Impact
This project provided BasePT with a detailed research report supported by robust and evidence-based conclusions and recommendations, facilitating strategic decisions about future directions. Understanding the value and impact of fitness wearables (and associated technologies) within the virtual fitness space will enable BasePT to optimise customer experience and attract new business. The outputs of this project enabled BasePT to harness the potential of real-time fitness and health data to develop and expand the business.
Code-Switch supported the delivery of this project as part of The University of Manchester’s Collaboration Labs programme. This programme was funded by the ESRC NPIF Accelerating Business Collaborations account.
Our Associate Research Consultants:
Janett Adler, PhD Researcher in Graphic Design and Future Technologies, Manchester Metropolitan University
See Janett’s LinkedIn profile
Jon Bebb, PhD Researcher in Philosophy, University of Manchester
See Bebb’s LinkedIn profile
Helen Cheng, PhD Researcher in Business and Management, University of Manchester
See Helen’s LinkedIn profile
Sam Bateman, PhD researcher in Business and Management, University of Manchester
See Sam’s LinkedIn profile
Amy Cortvriend, PhD Researcher in Criminology, University of Manchester
See Amy’s LinkedIn profile
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In partnership with
Funded by