Qualitative Research

Qualitative Research

Code-Switch Research Consultants are experts in a wide range of qualitative methodological approaches and techniques. These methodologies range from surveys, interviews (e.g. structured, semi-structured and elicited), text documents (coding and analysis), visual resources, observations and ethnographic observations, focus groups, and archival research to analysis of social media interactions and engagement.

Through these methodological approaches, you can identify patterns, trends and relationships between different factors within the data to understand people better, know their preferences and behavioural patterns.

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