Tabia

1. Identify and analyse Tabia’s main bulk trade and retail competitors in the UK and Spain.

2. Define the size of the bulk trade and retail markets in the UK and Spain.

3. Evaluate the Tabia’s competitiveness in the British and Spanish markets by conducting product price comparisons with competitors.

4. Produce a value report and price recommendation identifying key areas for consideration such as the viability and value of the investment, viable market entry points and product pricings.

1. Conduct online research to complete exploratory market analyses to identify key players, competitors and gatekeepers in the British and Spanish natural products industry.

2. Design and deliver semi-structured interviews with the key industry stakeholders to identify general market trends, paying specific attention to Tabia’s core products. These may be followed by focus groups to identify market penetration potential.

3. Conduct further online research using available authoritative data from government agencies, media, chambers of commerce, business market databases, etc to assess the Tabia’s competitiveness in the markets identified.

4. Continuously identify, assess and prioritise new lines of enquiry of potential value and interest to the client as they emerge through the research.

5. Communicate and collaborate with the client throughout the project, developing the plans and analyses iteratively and cumulatively to maximise value

6. Collate, analyse and interpret all the data to inform robust, evidence-based recommendations and present these in a report to the client.

This project provided the client a detailed research report supported by robust and evidence-based conclusions and recommendations.  The project delivered new knowledge to the client and vastly improved their decision-making capability for this investment opportunity. The project also delivered a full appraisal of the investment opportunity. This included a market entry strategy if the investment is found to be viable – which geographical market(s) and market segments to target, the optimal sales model to adopt (business to business or business to customer), and pricing recommendations – as well as a marketing strategy based on the competitor landscape. The information generated has facilitated informed investment decisions, enabling the client to achieve the best return on their investment.